In Maine-et-Loire, this young designer focuses on socks made in France

We also know Camille Vigouroux under the pseudonym Mireille de Loches. Why Mireille? Because when she was little, her father rocked her to this Dick Annegarn song. These two have a musical ear. Together, she on vocals, he on guitar, they still perform in Touraine or Anjou. But it is not the music that today brings the curious to the workshop on rue Pavillon, in Saumur (Maine-et-Loire). For three years, Camille Vigouroux has been at the head of a sock manufacturing company made in France baptized… Mireille and Raymond.

Camille is a “sock fanatic”. A passion inherited from his grandmother who always gave him a pair at Christmas. At 80 years old, her grandmother today proudly wears the socks born from her expertise and that of the artists she calls on. | MIREILLE AND RAYMOND
View full screen
Camille is a “sock fanatic”. A passion inherited from his grandmother who always gave him a pair at Christmas. At 80 years old, her grandmother today proudly wears the socks born from her expertise and that of the artists she calls on. | MIREILLE AND RAYMOND

Raymond? It’s a nod to her husband with whom she shares the stage, the designer is also an actress. “I come from a family that worked a lot in textiles. I studied commerce before working in gastronomy, another of my passions,” she continues. Definitely.

Socks bearing the image of Fontevraud

His socks are an aggregate of his life. When she takes on her hat as artistic director for Mireille and Raymond, she has fun and draws on her cotton threads, the riches of the region: a glass of Saumur-Champigny, mushrooms, the Loire… Camille Vigouroux also regularly calls on other artists to stick their paw on his socks designed in Saumur and knitted in Troyes (Aube) “in a small confidential factory”, specifies the designer. This is where she sews the models ordered from her by local associations, businesses and tourist sites. “Personalization is what concerns us most today,” she confides.

It is in Troyes, in Aube, that Camille Vigouroux has Mireille and Raymond socks knitted. | MIREILLE AND RAYMOND
View full screen
It is in Troyes, in Aube, that Camille Vigouroux has Mireille and Raymond socks knitted. | MIREILLE AND RAYMOND

For the Abbey of Fontevraud, she imagined two models: the kitchens of the building and Richard the Lionheart glued to the dowels for one; garden elements for the other. The Club de la Traction Universelle has also ordered from him, as have the Publicis activ agency or the restaurants l’Annex and Aux Briefes de Comptoir.

Around forty models

In 2023, the founder has sold 15,000 pairs and offered around forty models, she is releasing “one or two collections per year”. If her company allowed her to pay herself a salary for the first time last April, she is counting on the Hopes of the Economy to give her more visibility. The Mireille et Raymond company is indeed among the ten finalist companies in the competition organized by the Chamber of Commerce and Industry of Maine-et-Loire. “It’s a challenge and a great opportunity to meet other entrepreneurs,” enthuses Camille, who will start writing her “pitch” this week.

Read also: Going to bed with your socks on, a love killer that would make it easier to fall asleep

At the same time, she is thinking about the continuation and development of a new brand under which she will be able to sell her socks in merino and alpaca wool and her products in openwork mesh, made of cotton and lurex which gives that little glittery side.

“Personalization is what concerns us most today,” assures Camille Vigouroux, creator of Mireille and Raymond socks. | MIREILLE AND RAYMOND
View full screen
“Personalization is what concerns us most today,” assures Camille Vigouroux, creator of Mireille and Raymond socks. | MIREILLE AND RAYMOND

“We try to meet demand as best we can. We build step by step, we touch the materials, we adjust. It’s super exciting to develop new artisanal products in an era where there is a real craze for socks: today they are shown, matched, mismatched! »

-

-

NEXT Mission 1000 tonnes and Stratégie Saint-Laurent launch a youth competition for their restoration mission Expedition Saint-Laurent