A single “Blue Flag” beach in Ardèche in 2024: why the label no longer attracts municipalities

A single “Blue Flag” beach in Ardèche in 2024: why the label no longer attracts municipalities
A single “Blue Flag” beach in Ardèche in 2024: why the label no longer attracts municipalities

The list of beaches labeled “Blue Flag” in 2024 was published this Thursday, May 23. Grain de sel beach in Saint-Martin d’Ardèche is included for the 11th consecutive yeara Source of pride for the mayor, Daniel Archambault: “ It is always a brand image and quality that we offer to tourists “, he congratulates himself.

The “Blue Flag” is a binding international eco-label created in 1985 by theTeragir association. Its goal: to promote sustainable tourism using precise criteria, such as water quality (checked five times a year), the presence of sorting bins and awareness-raising actions.

The commune of Saint-Martin-d’Ardèche also hopes return to Sauze beach, which lost its label in 2022 due to occasional pollution. She will only have the right to resubmit a file in two years. “ We are in the process of resolving the problem in Sauzeassures the mayor, and we are going to apply for the label again because we are making the same efforts on both beaches “.

A high cost for municipalities

But the label is losing popularity every year. In 2020, there were still three “Blue Flag” beaches, including Pont Broqué beach in the neighboring town of Saint-Just-d’Ardèche. Since 2021, the town hall has decided not to resubmit a file:We made this decision when the municipality was in a bad financial situationexplains the mayor, Brigitte Pujuguet-Guigue, Since then, things have been better, but It costs €10,000 for the municipality. We have no revenue from our beach, so everything from the cost of the beach goes to the municipal budget “.

The label is not attractive in Drôme either. Only the Port de l’Épervière in Valence will hoist the blue flag this year.

#French

-

-

PREV Beaune – The Voco Hotel reveals its elegance during its inauguration
NEXT Top 14 – Stade français – Bordeaux-Bègles: criticized, referee Pierre Rousset explains his important decisions