H&M and Puma are making efforts, Shein lagging behind

H&M and Puma are making efforts, Shein lagging behind
H&M and Puma are making efforts, Shein lagging behind



Published on

May 22, 2024

The fashion industry “continues to rely on fossil fuels” but brands are making efforts to reduce them such as H&M and Puma while others are lagging behind such as Shein or Uniqlo, according to a report from the American NGO -Canadian Stand Earth published Tuesday.

She scrutinized the supply chains of eleven very large fashion brands including the Swedish H&M, Puma, Nike, Levi’s, Adidas, Gap, the Spanish Inditex (Zara), the Japanese Fast Retailing (Uniqlo) and Shein , based in particular on their public data as well as that of the Bloomberg terminal.

In 2019, the fashion industry generated more than a billion tonnes of CO2 equivalent, or around 2% of global greenhouse gas emissions, Bloomberg recalls in a May 16 article.

Brands “continue to massively use fossil fuels to produce their clothing and shoes and fail to decarbonize their supply chain,” denounces Stand Earth.

Of these eleven brands, only Levi’s, Puma and H&M “are in the race to reduce” these emissions “by at least 55% by 2030 compared to 2018”, notes Stand Earth which established a score out of 100 points (commitments , transparency, progress by 2030, concrete actions, financial investments).

The NGO mentions “limited but encouraging” progress, and highlights the notable share (27.4%) of renewable energies in Puma’s electricity consumption through its two main suppliers, as well as the financial aid that H&M grants to its subcontractors to help them, for example, install solar panels.

In fashion, “13% of emissions come from materials and 50% from production and manufacturing, which is why decarbonization of the supply chain is essential,” Henrik Sundberg, in charge of climate issues, calculated on Thursday at H&M, during a meeting in Paris which AFP attended.

The Chinese brand based in Singapore Shein obtains the lowest score (2.5 points) and “has increased its emissions by around 50% just in one year (between 2021 and 2022, Editor’s note), now emitting as much pollution annual than Paraguay”, or 9.17 million tonnes, according to Stand Earth.

In 2023, Shein “started to develop a complete decarbonization roadmap” with the help of the Anthesis firm and “concrete initiatives have been put in place”, such as solar panels for warehouses or partnerships with logisticians using “green” vehicles, assures the brand to AFP.

Then follow the Japanese group Fast Retailing (14 points) then the sports clothing brand Lululemon and Inditex at 16 points.

“The majority of brands obtained a score lower than 25/100,” laments the NGO.


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