“Businesses are the lifeblood of our country”

“Businesses are the lifeblood of our country”
“Businesses are the lifeblood of our country”

The president of CPME Côte-d’Or is on all the hot issues of small and medium-sized businesses, in particular the territorial pact for public procurement. Geoffroy Secula campaigns for fertile economic ground… with a few flowers if possible!

Geoffroy Secula, president of CPME Côte-d’Or. © Iannis Giakoumopoulos

This number of DBM deals with economic resilience. Do you have a definition?

Geoffroy Secula (president of CPME Côte-d’Or): “The ability of business leaders to adapt to changes, to innovate, to bounce back in difficult circumstances: shortage of materials, extension of supply times, increase in prices, new regulations… To overcome obstacles, it’s easier to prepare when you know their height. This is one of the roles of our employers’ organization.

Overwork threatens the manager. However, sick leave or burn-out are prohibited. Does your public role in CPME Côte-d’Or never encroach on the more intimate management of E3R?

To chair a structure like the CPME, I think you have to want it, you need a healthy company and feel good about yourself on a personal level. With these three ingredients, this “overwork” can even be a driving force!

After the Côte-d’Or, you were elected head of the CPME Bourgogne-Franche-Comté until 2026… Is the CPME a drug?

I don’t have a career plan within the organization and as I like to say, CPME is one of my hobbies. It’s an exciting commitment that brings a lot of fulfillment when we manage to be effective for our members.

Has this regional position shed a different light on your vision of the departmental ecosystem?

Due to the scope of my company’s intervention, I knew the departmental specificities. On the other hand, national meetings allow me to have a vision of other regions of France and to better understand our strengths and weaknesses.

Your action within the CPME Côte-d’Or defends territorial balances. THE small business act Is it a lifeline in this respect?

THE small business act is a commitment by communities to employ local companies, in compliance with public procurement rules. Public procurement generates activity for many companies and SMEs need it all the more in a difficult economy.

You have worked personally on the territorial pact for public procurement…

This pact was signed on February 16 with Dijon Métropole in the presence of all economic stakeholders. It is indeed the CPME which initiated this new pact and which significantly contributed to improving it. I would like to thank the business leaders who were involved in this work for the CPME: Yannick Paris, Jean-Pascal Coutou, Eric Boudier and Francis Pennequin.

What can this pact change in the life of a leader?

Learning will be taken into account in the rating criteria for calls for tenders, the establishment of a single contact by the metropolis and a monitoring commission to develop business criteria and measure the effectiveness of the system. integral part of this pact. A communication brochure for businesses has also been published and meetings to raise awareness of businesses in the metropolis to respond to public procurement consultations are planned.

In Dijon as elsewhere, the commercial court still deplores a poor perception of its role. Is this a taboo among business leaders?

This is a subject that we have taken head on. We regularly raise awareness among our members about the role of the commercial court and the fact that CPME Côte-d’Or systematically proposes, during elections for the jurisdiction, business leaders who have the skills to become judges at the court.
The subject is therefore not taboo. Some managers know how to turn to court from the start of their difficulties.

What are the others doing?

They will prefer to contact the Agréé 21 Prevention group, an association of which the CPME is a founding member. The principle: two volunteer business leaders go to meet these entrepreneurs in order to listen to them, analyze the situation and guide them. The CPME has also formalized an agreement with Sasti, an association which offers psychological support to a self-employed person who needs it, and also with 60,000 Rebonds which can support managers after a liquidation.

This photo portrait was taken in Paris, which you meet more and more. For tourism or for work?

I am in Paris about one day a month for work and for CPME. I go there much more rarely for tourism! I am therefore mainly in Burgundy-Franche-Comté to carry out my professional activities and defend the interests of VSEs and SMEs in our territories… but there are also flowers in Paris.

As a waste management specialist, what economic obstacles would you like to throw in the trash?

Let’s really lower taxes for our businesses and simplify for good! One of the roles of our organization is to make life easier for entrepreneurs by unblocking files with representatives of the administration, elected officials or other institutions. But the process would have to be effective without our intervention…

Spring always has a few flowers in store. What reasons give you hope?

The energy, ecological and digital transitions bring hope and above all volume of activity in all economic sectors. These transitions are real opportunities for VSEs/SMEs which can differentiate themselves through their agility. On the CPME side, we have high hopes for the government’s implementation of the “SME test”, which should make it possible to verify that new legislation is adapted to our business sizes. Let us never forget that it is businesses that make up the life of our country. I believe that this is what generates the pleasure of entrepreneurship. »



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