Lanterns have been installed in the center of this town in Seine-Maritime

Lanterns have been installed in the center of this town in Seine-Maritime
Lanterns have been installed in the center of this town in Seine-Maritime

By

Enzo Etton

Published on

May 22, 2024 at 11:59 a.m.

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After the umbrellas, the kites and the Armada last year, the municipal council of Big Sales decided to move on to multi-colored lanterns.

250 nylon lanterns and a beach

Municipal agents began installing them this Tuesday May 21, 2024, on the town hall square. “For this year, as part of the Olympic Games, I wanted multicolor. We therefore decided to install more than 250 nylon lanterns, which have the advantage of being inexpensive and durable,” explains the mayor. Nicolas Bertrand.

The lanterns will not be alone, since a sandy beach with 20 deckchairs will be installed in front of the cistern.

The idea is to benefit the surrounding traders, and in particular the bars which will be able to benefit from a sort of terrace.

Nicolas Bertrand

And he announces, “new this year, we are going to install a XXL deckchair in the colors of the Great Sales. It’s about two meters high and can accommodate up to four people.”

A strategy to stop vacationers

These developments are part of a well-established strategy on the part of the municipal council. “The town is crossed by the D915 which goes all the way to the sea. We have more 7,000 vehicles per day which cross the town. From this weakness, we decided to turn it into a strength by attracting these people so that they stop and enjoy our territory,” explains Nicolas Bertrand.

If the impact of these summer settings is difficult to quantify, the town still manages to get people talking about it on social networks, as the mayor assures: “We are one of the only towns in the Seine-Maritime to carry out this type of arrangement for the summer. »

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