Leading Swiss Agencies: New presidency, committee and projects

As part of their meeting, the members of LEADING SWISS AGENCIES (LSA) recomposed the presidency. They elected the former vice president Andreas Hugi (furrerhugi.) as the new president. He succeeds Beat Krebs (Omnicom Media Group), who has chaired the association for the past four years and remains a member of the steering committee. Andreas Hugi will be supported by Laura Jenny (Agence Trio), newly elected vice-president, who has served on the LSA committee since 2022 and represents the members of French-speaking Switzerland.

Current members of the steering committee Petra Dreyfus (Wirz Communications), Mark Burow (Dentsu Creative DACH), Pablo Koerfer (Farner Consulting), Beat Krebs (Omnicom Media Group) and Tobias Zehnder (Webrepublic) were confirmed in their functions.
Matthias Koller (formerly Publicis), is stepping down from the committee after seven years, along with Pam Hügli (formerly Serviceplan) and Walter Stulzer (Futureworks AG), who both served on the committee for four years.

New missions in sight
New president Andreas Hugi aspires to strengthen LSA’s proven strategy and position the association as the leading spokesperson for communications agencies. “LSA wants to focus even more on establishing industry standards: through our Leading Quality Audit or CMS certification as well as other standards relating to ESG themes, we are keen to further develop the term “Leading” in the name of our association: any LSA member agency can boast proven leadership qualities, operational excellence as well as added value for its principals. Furthermore, we intend to make an even stronger commitment to the relevance of the communications sector for the economic success of our constituents,” says Andreas Hugi.

Retrospective of the association’s activities
With the second season of the sponsored content format LSA “The Perfect Match”, the association demonstrated what successful agency-client relationships look like. Four agency/client pairs cooperating on an equal footing revealed what characterizes their relationship and how their collaboration came to be.
As part of the podcast LSA Lunch Time, in French-speaking Switzerland, exciting insights were provided into the daily work of LSA agencies and current topics covered. On the occasion of LSA Live Talkcustomers discussed trends and best cases relating to digital themes with the respective LSA agencies.
On the theme of artificial intelligence and machine learning, LSA has developed a series of seminars introduced by an interview with leaders. These interviews and “impulse seminars” focused on the most diverse current themes in German-speaking Switzerland and French-speaking Switzerland aroused keen interest among LSA members and were assiduously attended.

LSA is also committed to supporting the next generation through a series of initiatives and projects. Last year, the only inter-university competition in Switzerland, the Junior Agency Awardwas thus able to be organized for the third time, bringing together more than
100 students from three universities of applied sciences. Furthermore, with the RealWWZ of the University of Basel, more than 30 bachelor’s and master’s students were invited to discover the work opportunities of communications agencies. This same opportunity was offered to students from Lausanne who participated in the SAWI Forum and attended the LSA presentation. Workshops and events organized by Young LSA allowed young and old employees of LSA agencies to benefit from continuing training and networking opportunities. Once again, the BootCamp – the intensive one-week basic course for new talents or retrainers in LSA agencies – provided an overview of the industry and to acquire the know-how necessary for productive collaboration within the agency. Talented creatives or collaborators in strategic planning and/or consulting have the opportunity to follow continuing training atAd School, the CAS in creation and strategic planning. This is recognized by the Zurich HWZ University of Economics and developed and implemented by LSA, in collaboration with the ADC.

The 2023 annual report

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