Mitsubishi announces several new models for Canada

Although its current lineup is just four models, Mitsubishi broke its annual sales record in 2023 – thanks to a 62% increase – and the momentum continues into 2024. But what does the future hold?

The manufacturer has just publicly unveiled its “Momentum 2030” business plan which was presented earlier this week to its Canadian and American dealers. As the name suggests, this covers the entire period from now to the end of the decade.

“Over the past three years, Mitsubishi Canada has laid the foundation for the future,” said its President and CEO, Kenji Harada. Together with our dealer partners, we have invested in our infrastructure and people, and we have modified our digital marketing strategy to be ready to deliver an unparalleled customer experience. This work has allowed us to prepare for a more competitive future. »

Photo: Antoine Joubert

Harada highlighted important steps being taken in 2023, including the addition of the Port of Nanaimo, British Columbia, as a second import hub, major expansion of the parts distribution center, and the addition of human resources to support its dealers.

New models coming soon

For consumers, there is good news in this Momentum 2030 plan, which notably provides for a renewed, expanded and electrified range of products, including a first 100% electric model. Well, some would say!

Mitsubishi announces the arrival of two entirely new vehicles which will operate in market segments that the company does not currently serve. Additionally, a new or completely refreshed vehicle will debut each year from 2026 to 2030.

The only clue given is the shaded photo at the top of the page. The model in the upper left corner looks like an electric SUV, while the one next to it has the low profile of a car. Right in the center of the image, we can see the D:X off-road van concept unveiled at the last Japan Mobility Show. Will Mitsubishi really dare to launch such a product in North America? It’s to do.

Photo: Gabriel Gélinas

Notice that we don’t see anywhere the new generation pickup truck that will be developed jointly with Nissan and manufactured in Mexico, as announced in April. Electric and plug-in hybrid variants are said to be under study.

Moreover, The Car Guide still awaiting confirmation from the Canadian division on the fate of the Mirage and the RVR. Keep in touch for more details.

See also: How much does the 2024 Mitsubishi Outlander PHEV cost?



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