The giant picnic on the Champs-Élysées takes shape, 240,000 registered for the draw

The giant picnic on the Champs-Élysées takes shape, 240,000 registered for the draw
The giant picnic on the Champs-Élysées takes shape, 240,000 registered for the draw

Imagine yourself on the road to vacation, with your family, during your lunch break. You stop at an area, set up a tablecloth and take out the snacks. This is the scene, from which the Champs-Élysées committee – an association which brings together all the players on the avenue – took inspiration for its event on Sunday May 26. A giant, free picnic on the famous Parisian artery (8th arrondissement).

This moment, which was announced a few weeks ago, “unifying, Parisian, popular and warm”, as Marc-Antoine Jamet, president of the committee, describes it, is becoming clearer. More than 4,000 people, drawn at random, will be able to enjoy the Sunday lunch break on the cobblestones of the artery. “Sitting on a huge red and white checkered tablecloth, on the ground,” he adds, between Place de l’Etoile and George-V.

240,000 registered!

As of May 15, already 240,000 interested parties had registered on the registration platform (still open until May 21) to be drawn, eager to live this experience which is part of the 12 annual days pedestrianization of the Champs-Élysées. “There, it is not a gross pedestrianization, but an enhancement, as when we proposed an open-air cinema screening, or the Grande Dictée, last year,” remarks Marc-Antoine Jamet.

The picnic – co-organized by LG Electronics – is another marker of French life, “which brings people together, which everyone has already done, it’s as old as the world”, continues Marc-Antoine Jamet. “We want to create memories. » And also show that the Champs-Élysées are not “just a shopping avenue”.

Among the guests, Guillaume Gomez will be an “exceptional guest”. The chef and personal representative of the President of the Republic for food and gastronomy, ran the kitchens of the Élysée Palace for 25 years. “For the past year, this Meilleur Ouvrier de France has started a new life promoting the meal French-style throughout the world”, recalls the committee with regard to its guest of honor.

Prizes to be won

What lunch menu? The committee has some surprises, but still indicates that “8 ephemeral kitchens will be installed”, run by 8 establishments on the avenue. These will offer “culinary experiences, each one more different and surprising than the last”. With common points: fruits, crunchy vegetables or chips, sandwiches (ham and butter, vegetarian, salmon, etc.) and macaroons.

During the draw, a kitchen will be allocated to each lucky winner, to avoid queues. The kitchens will be equipped with the latest refrigerators from LG Electronics, “the first to change color and play music”. The committee has also made a point of not offering alcohol (this is a public road) or sodas. Water will be served by the Paris Water Authority, through fountains.

Also, two services are planned, the first at noon, the second at 2 p.m. Prizes will be up for grabs and a photo space to immortalize the scene, in front of the monuments of the avenue including the Arc de Triomphe, will be set up.

Tablecloth designed in France

The central piece of this XXL picnic is the giant checkered tablecloth, 216 m long and with an area of ​​more than 4,000 m2. Each tile can accommodate up to 6 guests. Cushions will also be made available, for a little more comfort. It is designed in the Lille region from recycled materials.

Another element that the Champs-Élysées committee insists on: the environmental dimension. Thus, ecocups will be used. The “Le Chainon Manquant” association, which fights against food waste and insecurity, “will collect the baskets and foodstuffs not distributed at the end of the event”.

From 2 or 3 a.m., during the night from Saturday to Sunday, the 150 mobilized personnel will begin assembly along the avenue, it will then be released to traffic at the end of the evening, well after the picnic . ” An event King size proximity, concludes Marc-Antoine Jamet. The goal is to tell Parisians: Come back to the avenue. »



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