Adidas celebrates Morocco with its new collection of t-shirts

Adidas celebrates Morocco with its new collection of t-shirts
Adidas celebrates Morocco with its new collection of t-shirts

This Tuesday, May 15, Adidas, the sportswear giant, launched a unique collection of t-shirts, imbued with Moroccan cultural essence. This initiative, the result of an agreement between the Ministry of Youth, Culture and Communication and the Adidas company, celebrates traditional Moroccan craftsmanship.

Their collaborationaims to pay tribute to Moroccan artisans and to recognize the richness of Moroccan cultural heritage, in the face of attempts to pirate this heritage.

Indeed, following long months of negotiations, Adidas and the Moroccan government agreed together to create a collection of t-shirts, highlighting the names of Moroccan cities and the artistic history of the country. Next steps will include adding iconic designs such as “tarz Rbati” and “Boucherouit” to t-shirts.

Furthermore, particular attention is paid to traditional artisans, including a group of women from traditional craft cooperatives. As part of the agreement between Adidas and the ministry, these Moroccan cooperatives and artisans will receive financial benefits for their contribution to the design of the t-shirts.

Starting tomorrow, Thursday, May 16, these unique clothing pieces, decorated with paintings illustrating the cultural and architectural heritage of Morocco, will be available in Adidas stores in the country, before being offered in the brand’s global brands.


#Maroc

-

-

PREV Eure. A road closed until March 2025 after subsidence
NEXT “Nantes is the decline of the automobile”