Garorock, launching pad for festivals in Lot-et-Garonne

Garorock, launching pad for festivals in Lot-et-Garonne
Garorock, launching pad for festivals in Lot-et-Garonne

More than a month and a half of waiting for Garorock 2024 festival-goers, which will be held from June 27 to 30. The musical and festive event, one of the largest in the country, is a real locomotive for Lot-et-Garonne.

It remains number 1. Even if the newcomers of the Rose Festival in Toulouse are pushing behind with their 90,000 festival-goers, Garorock retains the leadership of musical events in the South-West with more than 150,000 entries last year. The Lot-et-Garonnais festival, which is slowly but surely approaching its thirtieth anniversary, has made an extraordinary reputation throughout France by becoming, over the years, one of the most important musical events in the country. . He is also one of the scorers of the year. The Filhole plain, which is teeming on all sides, announces the end of exams for high school and university students, and therefore the start of the summer vacation. Garorock marks the start of the summer festivals in Lot-et-Garonne, but also of the department’s tourist season.

The promise of international sizes

If tens of thousands of people flock to the banks of the Garonne every evening, it is because the proposal has something to delight as many people as possible. Upstream, the promotion is focused on the Bordeaux-Toulouse axis, the main breeding ground for festival-goers, with posters in train stations, metro or tram stations and along the roads. A word is now used by the Garorock teams: “Experience”. Music certainly, but above all an immersion in a world where party and entertainment reign supreme. A giant amusement park – a little noisier than the others – which allows you to escape for four days.

Partying yes, but concerts above all. And the reputation of the “Garorock cauldron” is well established among the turners and artists who tick the festival off the list of events not to be missed. The proof this year with the group Shaka Ponk, already present in 2023, which is back after a crazy performance. Garorock is also the chance to welcome international big names, who come to set foot on Lot-et-Garonne for an evening. For the 2024 vintage, one of the most important DJs on the planet Calvin Harris will be there, as will Sum 41, The Offspring, the young prodigy Yunglud and the Swedish House Mafia. But there will be something for everyone, 70 artists will be present across the five stages of the Filhole plain. And for the oldest, a space with different DJs on the decks will be exclusively dedicated to the 80s and 90s. The Lot-et-Garonnais festival really wants to bring together all generations.

An economic windfall for the department

The stakes are also economic for a meeting that brings together so many people. Difficult to find accommodation outside the campsite around Marmande during these four days. And on the festival site, apart from the entrance ticket, each festival-goer spends several dozen euros – an estimate of €55 was made by the Garo teams. From refreshment bars to food stands, we focus on local and regional products. In the VIP area and in the boxes overlooking the main stage, it is also about business and relationships. Companies and partners “rent” spaces to invite customers and thus “pamper” their address book. 37 associations from Marmandais and Lot-et-Garonne strengthen the volunteer teams. They received 121,400 euros during the last edition. From businesses to associations, this is what we call “Garorock trickle-down”.

In the sights of major entertainment groups

Like most major European festivals over the past decade, the Lot-et-Garonnais juggernaut is in the sights of entertainment giants. After coming under the Vivendi flag in 2019, the latter decided to sell its “festival” branch and must conclude with a German company, CTS Eventim, announced as “the leading provider in Europe of ticketing and live performance services, and the second in the world. A big money deal, but which offers an advantage in negotiations to bring in popular artists – and who, in passing, demand increasingly eye-watering fees to counter the fall in income from record sales. The 150,000 Garo tickets arouse desire.

-

-

PREV Capitole, Stade Toulousain, Airbus… Monopoly releases a new version in Toulouse
NEXT Lithuania declares itself ready to send instructors to Ukraine, in a coalition led by France