“Want to do an internship in a brothel?” A campaign in Zurich shocks

“Want to do an internship in a brothel?” A campaign in Zurich shocks
“Want to do an internship in a brothel?” A campaign in Zurich shocks

Many sex workers suffer violence in Switzerland. The Heartwings association and the Women’s Liaison Center in Zurich want to draw attention to this reality with a shocking campaign. “You are looking for an internship with flexible hours – at a rate of 140%. Do you want to be in contact with customers – up to ten men at once? You like thrills – are you nine times more likely to be raped? So the brothel “La Perte” is what you need,” announces a video.

The commercial further states that no language knowledge is necessary: ​​“It doesn’t matter what languages ​​- the fewer, the better.” Indeed, almost 85% of prostitutes in Switzerland are migrants – due to poverty, lack of prospects and pressure from pimps. In addition, people who work in prostitution suffer more often than average from mental illnesses and are significantly more often exposed to physical and sexual violence.

This brothel is fictitious, as is the job offer. But the position reflects the real conditions of a sex worker, according to the organizations. “The short film invites us to rethink the system of prostitution and to become aware of the inhuman conditions that women face on a daily basis,” they write in a press release. The action, which is part of the International No-Prostitution Day on October 5, wants to show that the profession is above all a form of exploitation, more than a voluntary choice. The sex trade in Switzerland counts between 13,000 and 20,000 prostituted women and generates a turnover estimated between 1 and 3.5 billion francs per year. Around 350,000 men are customers at least once a year.


#Swiss

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