Already present in 16 European markets, Vistar Media, a group specializing in technologies dedicated to programmatic DOOH, announces its establishment on the French market. “The French market represents a major opportunity for programmatic DOOH. With our cutting-edge technology and global expertise, we are convinced that Vistar Media can bring significant value to advertisers, agencies and media owners in France,” said Diederick Ubels, Managing Director EMEA of Vistar Media, in a press release. The reins of the entity in France have been entrusted to Maxime Noizat, former head of sales France at Triplefit, who thus becomes country manager France for Vistar Media.
In fact, Vistar Media brings its suite of tools to the French market, including a DSP (Demand-Side Platform), an SSP (Supply-Side Platform), an Ad Server dedicated to DOOH as well as the management system of Cortex content. The company intends to stand out through its location-based targeting solutions, its dynamic creation capabilities, and its impact measurement tools… It claims “more than 22,000 screens already accessible in France through 25 media owners”.
