The “-” destination is featured in TV ads and in Parisian cinemas

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In a series of advertising videos commissioned by -la-Mer and Attractiveness, the Caen area is shown as a pleasant area to be discovered as quickly as possible. “No need to train… you are already ready” is the slogan of these humorous spots produced by the Asgard agency and Abyss Production.

The Caen market (here Place Saint-Sauveur), as well as cycling or water sports, is one of the little pleasures promoted in the series of advertising spots commissioned by Caen-la-Mer and Calvados Attrabilité this spring. | SCREENSHOT, ASGARD AGENCY


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  • The Caen market (here Place Saint-Sauveur), as well as cycling or water sports, is one of the little pleasures promoted in the series of advertising spots commissioned by Caen-la-Mer and Calvados Attrabilité this spring. | SCREENSHOT, ASGARD AGENCY

“Caen-Calvados”: this is the territory that the Caen-la-Mer urban community and the Calvados Attractiveness agency wish to highlight, like a brand. For this, they called on the Asgard and Abyss Production agency to produce advertisements.

Thus, since the beginning of April, three videos “are broadcast in twenty-second format on the TF1 group channels, on M6 and on Canal +directly targeting Île-de- » , relays the teams behind these…” on…

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