Marseille: Chanel chooses Le Corbusier’s Cité radieuse for its cruise show

Marseille: Chanel chooses Le Corbusier’s Cité radieuse for its cruise show
Marseille: Chanel chooses Le Corbusier’s Cité radieuse for its cruise show

May 1, 2024

Built between 1945 and 1952 by the famous architect Le Corbusier, the Cité radieuse, in Marseille, is hosting the Chanel 2024-2025 cruise fashion show on May 2, 2024. A remarkable monument, for what already promises to be a memorable event.

It is one of those “living machines” of which Le Corbusier has the secret. In 1945, the Swiss architect undertook the construction of an ideal housing unit in the heart of the Marseille city, thanks to Modulor, the measurement system that he had developed and which allowed him to design architectures adapted to human proportions. Designed as a “vertical village” and almost autonomous, the Radiant city then saw the light of day in 1952. The building, built on stilts, housed more than 300 apartments and then had several shops and a nursery school. Even today, there is a gallery, a hotel, a bar-restaurant and even, at the top, a contemporary art center called MaMo. It is precisely here, on the roof terrace of this emblematic place, that the 2024-2025 cruise parade is being held this May 2, 2024. Chanel.

A highly anticipated event, which the fashion house announced on the occasion of a short film directed by Ladj Ly in which the dancer Marion Barbeau and the troupe of the Ballet National de Marseille take over the Cité radieuse — its alleys, its terraces, its stairs — in a choreography by (LA) HORDE. There is no doubt that this brutalist and colorful architectural icon, listed as a UNESCO world heritage site, will be revealed in a new light when in contact with the delicate and pointed silhouettes of the house of Chanel. An event to follow closely!

Housing unit, Marseille, 1945-1952. Photo: Paul Kozlowski © Fondation Le Corbusier

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