Specialist in the generation of fashion images using AI, particularly for virtual trying on clothes, Veesual announces a fundraising of 5 million euros from the AVP (AXA Venture Partners) and Techstars funds. The French start-up, founded in 2020 by Maxime Patte and Damien Meurisse, wants to extend its spectrum outside France and expand its customer portfolio already including brands and brands such as La Redoute, Sergent Major or Claudie Pierlot.
“We are putting our technology at the service of a more engaging and more inclusive e-commerce experience, redefining the purchase of clothing online, describes Maxime Patte, co-founder and director of Veesual. This fundraising is essential to enable us to supporting more and more brands in the deployment of our solutions.
The solution, which concretely allows the customer to visualize the look of a product according to different silhouettes and morphologies, aims to “help consumers better appropriate the collections of brands online, and better project themselves into the clothes that they buy,” the company explains in a press release.
As part of this investment, Veesual announces its entry into the American continent, with a first customer there named Eileen Fisher. The start-up allows the product offering of the New York brand to be adapted according to eight models presenting a diversity of ages and bodies.
Technically, the start-up also plans to support its services in the future with a virtual try-on solution based on a customer’s own photo. Enough to push personalization further.
To carry out these various projects, the company is aiming to double its workforce over the coming months, involving the recruitment of ten people, half of whom are within the R&D team, in order to work on the image generation engine and the development of e-commerce solutions.
All rights of reproduction and representation reserved.
© 2024 FashionNetwork.com
