Johnny Depp with kohl-covered eyes, the cry of a coyote and a virile juice that has defied all predictions. Nine years after its launch and despite the controversies, the aptly named Sauvage by Dior, which is offering a new variation, remains the successful masculine fragrance. Analysis.
This September 1, 2015. On screens around the world, Johnny Depp, newly named the face of Dior, embodies the house’s new men’s fragrance. In front of the camera of French director and photographer Jean-Baptiste Mondino, the actor, with his eyes outlined in black and rocker allure, puts on a show. To the sound of guitar riffs by legendary American musician Ry Cooder, he sends everything flying, leaving L.A. for a road trip in a Dodge Challenger.I have to go. Where? I don’t know. “, declares the star. Between the flight of an eagle and the cry of a coyote, there he is digging in the middle of the Mojave desert, abandoning in a hole necklaces, rings and other material possessions. All that remains is him, the immensity and a perfume, whose name is spread out in white letters: “Sauvage».
When it appeared, the men’s perfume market was dominated by Bleu de Chanel and the powerful scents embodied by virile “Mr. Muscle” (Invictus…
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