Rappers are popular with fashion houses. After Pharrell Williams at Louis Vuittonit’s Future’s turn to be approached by Lanvin.
Grammy-winning Atlanta-born rapper Future has been chosen for Lanvin Lab’s first collaboration. He is in charge of designing a capsule collection that bridges the gap between music and fashion.
“Lanvin is thrilled to partner with Future, whose innovation and originality have reshaped the worlds of music and entertainment,” said the brand, announcing at the same time that music will be at the center of the first release. of Lanvin Lab, its collaborative concept created after the departure of Bruno Sialelli.
The house justifies this link with music by invoking the daughter and muse of Jeanne Lanvin, Marguerite. She “was an accomplished musician and the medium largely inspired the mythology of the house. »
Who is Future?
The rapper is presented by Lanvin as a leader. “If you want to know where the culture is headed, watch and listen to the iconic Atlanta rapper, singer and producer,” the label’s statement read.
From his real name Nayvadius DeMun Cash, Future was born on November 20, 1983. He has expressed his fashion sensibility several times at the famous Met Gala, organized each year in New York. In 2017, The Cut media described him as a “denim fanatic” and a “collector of trophy jacketsand noted her “exquisite taste for jewelry.”
The same year, in an interview for the New York Times, Future listed the names of his favorite brands: Saint Laurent jeans, Balmain jeans, Chanel, Tom Ford, Linda Farrow shades, Valentino, Loewe, Stella McCartney, Dior, Bottega. He also confided to the American newspaper: “My style is constantly evolving because I am always inspired. (…) You evolve over time. »
By launching the Lanvin Lab, the French fashion house wants to create a meeting point between different worlds, around a common passion, fashion. To encourage creative collaboration and cultural dialogue, Lanvin Lab will invite creatives from various backgrounds to create capsule collections, inspired by the heritage of the house founded in 1889 by Jeanne Lanvin. These will be collaborative collections that will complement the seasonal collections.
The Lanvin Lab x Future collection is scheduled for fall 2023. It will include ready-to-wear and accessories for women and men.
This article was written in collaboration with Julia Garel.
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