Jacquemus opens a beach near Saint-Tropez

After opening two points of sale in Italy, Simon Porte Jacquemus moved to the south of France, in Ramatuelle, with a pop-up store and a beach.

Simon Porte Jacquemus settles in his native south and opens a pop-up store in Ramatuelle, near Saint-Tropez. In addition to this pop-up store, the fashion designer has also redesigned the beach at the Indie Beach restaurant with deckchairs, parasols and paddle boards in yellow and white stripes, the motif of his first design collection unveiled a few months ago.

The beach and the pop-up store jacquemus will be open all summer until October, rue de Bonne Terrasse in Ramatuelle.

Pop-up shops

From the arrival of Bastien Daguzan at the helm of Jacquemus in May 2022, the brand has changed its commercial strategy. The company whose products have until now been sold in shops like The Galeries Lafayette or Le Printemps has decided to open its own points of sale.

A permanent shop is currently not on the program. The brand has multiplied pop-up stores like that of Ramatuelle since September, when it inaugurated its first ephemeral place in Paris, rue Montaigne.

The shop has since closed in February, but others have opened. Two addresses in Italy have been presented in quick succession in recent weeks, on the shores of Lake Como in May, and in Portofino in early June.