Fendi opens its first private beach in Marbella

See you on June 13 to discover the exclusive beach of the Italian house within the mythical seaside resort in the south of Spain.

Fendi offers itself a space by the sea as the summer season approaches and invites its public to experience the Dolce Vita with their feet in the sand. It is at the Puente Romano Beach Resort in Mabrlla that the couture brand has settled down for the summer. From a pop-up store to beach equipment, Fendi immerses us in its universe for a solar moment at the height of luxury.

A 100% Fendi beach

While the summer collections and Cruise fashion shows have been unveiled to customers for a few weeks, Fendi is presenting its first private beach, at Puente Romano Beach Resort, a 5-star hotel setting in Marbella. The beach spanish is thus adorned with the Fendi design from June 13 until the end of September 2023.

The beach club will combine the recognizable identity of the Italian house with its new Astrology Summer Capsule Collection 2023. Fendi imagined the design of all the spaces, furniture and outdoor linen: parasols, deckchairs, towels , decor of the tables with red and white striped placemats and crockery whose aesthetics refers to the signs of the zodiac.

In addition to the Fendi beach, a pop-up store will be devoted to key pieces from the new Astrology line, which are inspired by the house’s 1990 and 1993 summer archives, and will offer a selection of emblematic items such as Peekaboo bag models. and Wand.

The opportunity for customers to immerse themselves in an exclusive and privileged way in the world of Fendi in summer version during their stay in the upscale establishment, which has villas and suites. We will have to wait some time before discovering the first images of this beach revamped by the brand.