Italy: The light and unconstrained elegance of Giorgio Armani

Published20. January 2025, 6:05 p.m.

“Making fashion, for me, means creating tools that accompany life, ideally by making it more beautiful and more comfortable,” commented the stylist.

The master of Italian fashion, Giorgio Armani, 90, unveiled on Monday in Milan a men’s fall-winter 2025-2026 collection of elegance without constraints or eccentricities, combining refinement and fluid lines.

In a minimalist setting, the models strolled with a nonchalant step in the intimate setting of the historic headquarters on Via Borgonuovo, the antipodes of the fashion-spectacle for which the maestro has always stood out. A highlight of the fourth day of fashion week, this collection is an ode to freedom of movement: the silhouette is flexible but sophisticated, the pants are baggy and the coats loose.

“Making fashion, for me, means creating tools that accompany life, ideally by making it more beautiful and more comfortable,” commented the stylist. The deconstructed jacket, without shoulder pads and unlined, the label’s emblem since its founding in 1975, is available endlessly, matched with sweaters with geometric patterns or collarless shirts.

Ties are replaced by scarves tied carelessly around the neck. A velvet hat and a voluminous bag complete the Giorgio Armani look. “The podium is for me a proposition: my vision of the present moment, which this season is particularly free from constraints and conventions,” explains Giorgio Armani.

The Armani man is invited to draw freely from the couturier’s repertoire and combine his creations as desired. “I like to imagine that clothes enter the wardrobes and lives of men of different ages and attitudes, and that they are interpreted by each according to their own personality,” confides the stylist.

The materials are noble and soft, giving pride of place to silk, wool, cashmere, velvet and leather. Giorgio Armani drew on a winter palette of colors inspired by the undergrowth, which ranges from gray to greige to brown, with touches of ruby ​​red, emerald green and royal blue.

At the end of the show, the designer with his steel blue eyes, his complexion still tanned, greeted, very smiling, the public who applauded him for a long time, many “bravo!” bursting into the small room. Among the guests were stars such as American actor Adrien Brody, Netflix star Cooper Koch and British comedian Matt Smith.

“Il re Giorgio” (“King Giorgio”) has dressed many movie celebrities, from John Travolta to Lauren Bacall, Diana Ross and Jack Nicholson. Giorgio Armani presented on Saturday the new collection of his Emporio line, high-end ready-to-wear aimed at a trendy clientele, focused on seduction and effortless elegance.

Quilted and voluminous outfits to face the winter cold rub shoulders with strict three-piece suits in shiny velvet for festive evenings, matched with scarves or thin ties, available in black, beige or brown. Sparkling sweaters woven with metallic threads, tuxedos transformed into coats and floral or geometric patterns add a touch of fantasy.