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this fashion boutique with an astonishing concept opens in Steel

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Mathias Souteyrat

Published on

Jan 14, 2025 at 6:04 a.m.

“In red and black, I will exile my fear. I will go higher than these mountains of pain…”

At Steel Saint-Etienne, no red or green, only black. The Noir de monde brand, a ready-to-wear store for women and men, opened at the shopping center.

It takes the place of the laundry, near the new Zara store.

Already in ,

“Black doesn’t follow fashion, it leads it. A timeless symbol of sophistication, it spans the ages and adapts to all occasions, asserting its style with confidence. It is this vision that gave birth to Noir de monde, a universe of ready-to-wear for women and men, where black reigns supreme,” the brand describes itself.

The boutique sells clothes, bags, jewelry and shoes.

Videos: currently on Actu

The brand is already established in Grenoble in the Neyrpic shopping center, Metz city center and the Muse shopping center, , and Montélimar.

Practical information: Tel. 09 87 45 86 48;[email protected]; Hours: Monday to Saturday 9:30 a.m. – 7:30 p.m.

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