As the digital ambassador of Qatar Airways, Sama wants to take storytelling to new heights.
After Emma, the virtual influencer launched by the German National Tourist Office, here is Sama, the world’s first digital flight attendant.
Powered by AI and present on social networks, she embodies the face of innovation of Qatar Airways on Instagram.
Her account @SamaOnTheMove offers her followers a mix of travel tips, “personal stories” from her layovers and a behind-the-scenes look at the life of a cabin crew member – all with a creative and ” human.”
A digital human
“The arrival of Sama on Instagram is an extension of our vision to merge human connection and technological innovation,” says Babar Rahman, senior vice president of marketing and corporate communications at Qatar Airways.
“Sama is not only a digital human, she is also a reflection of our vision for the future of travel – personal, captivating and deeply connected to the experiences that matter,” continued the vice president. His presence marks a step forward in how we humanize our brand and create moments that resonate with our global audience. »
A world first
Revealed at ITB Berlin 2024, Sama represents Qatar Airways’ commitment to combining innovation and emotional engagement. As the first digital flight attendant to debut on social media, Sama is also designed to connect with digitally savvy audiences through inspiring and accessible content.
Whether she’s discovering hidden gems in Paris, sharing tips for navigating a new city, or offering a behind-the-scenes look at life in the air, Sama will imaginatively showcase Qatar Airways’ network of more than 170 destinations. Its content already allows subscribers to explore new cultures, discover inspiring traditions and see the world through their eyes.
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