Real estate and solidarity: Foncia mobilizes its agencies and Rugby for the Yellow Pieces 2025 operation

Foncia invests for the 5^th consecutive year with the Hospital Foundation as part of the Yellow Pieces operation, which will take place from January 8 to February 8, 2025. For 3 years, Foncia has relied on its partnership with Racing 92 and amateur Rugby clubs to amplify its commitment alongside the Yellow Pieces, and mobilize the rugby community. Like every year, all the company’s employees are mobilized to make this collection campaign a collective success, thanks to the piggy banks accessible in the network’s 600 branches and the activations carried out among thousands of Foncia customers.

A campaign serving solidarity, one of Foncia’s 3 pillars of commitment

For a month and for the 5th^th consecutive year, Foncia supports the Yellow Parts operation by deploying numerous initiatives aimed at encouraging public generosity in favor of the Hospital Foundation.

As a committed player on the ground, Foncia will implement a campaign to wide-ranging communication (posters, flyers, advertising materials, etc.) in its 600 real estate agencies where piggy banks will be made available as well as on Foncia.com (banner, home page, etc.).

This donation collection operation aims to improve the daily lives of sick children and adolescents around three axes: bringing families together, in particular the creation and/or renovation of family homes as well as places of respite, physical development of pediatric and/or child psychiatry services and financing of cultural, sporting and artistic activities.

Last year, thanks to the mobilization of Foncia and its 600 agencies in France around the activities proposed for collecting donations, the Fondation des Hôpitaux was able to partly finance the association’s project Louise’s Hutsa Touraine organization aimed at families with a child suffering from chronic illnesses. These huts allow the reception of several families in exceptional places, such as the banks of the Loire, the Château de Chambord, the Château de Chenonceau and the Château de Versailles to share a family experience and escape from daily hospital life . Thanks to the cumulative participation of patronage and all donors, “Cahutes de Louise” were able to be installed in the park of the Château de Fontainebleau offering families, for a weekend, a moment out of time: that to find yourself outside the hospital world with family in an extraordinary natural setting.

The rugby community at the heart of the system

Throughout France, Foncia runs the Yellow Pieces operation thanks to its partnerships with amateur rugby clubs to mobilize as many people as possible around this cause. Concretely:

– Each club will receive 12 piggy banks and a communication kit to encourage donations.

– This operation will be amplified via social networks and a dedicated communication strategy.

As part of its historic partnership with Racing 92, Foncia will highlight the Yellow Pieces operation during the Racing 92 – Stormers European Cup match, which will be held January 18 at 9 p.m.. On this occasion, Foncia will join forces with the Ciels et Blancs to transform Paris La Défense Arena into a true ground of generosity.

Thus, by bringing their yellow coins, spectators will be invited to participate in fun activities in the corridors and at half-time, with, as a reward, the possibility of winning an exclusive Foncia x Yellow Coins ball, symbol of the operation . Highlights will also mark this match evening under the sign of solidarity with a guard of honor full of energy, made up of young players from Foncia’s partner clubs.

This initiative carries the values ​​of solidarity, inclusion and responsibility that Foncia and Racing 92 have cultivated together for more than ten years. With this operation, Foncia reaffirms its commitment to “impact sponsorship”, where rugby becomes a real engine of generosity and sharing.

Testimonies at the heart of solidarity commitment

“The Yellow Pieces operation is a pillar of our solidarity commitment at Foncia. Beyond this month-long donation collection campaign, it is a real demonstration of the collective’s commitment to supporting La Fondation des Hôpitaux but also other associations working in the field to improve the daily lives of patients. . Every year, our employees mobilize with renewed energy to support these essential causes. Through our partnership with Racing 92 and amateur rugby clubs, we are able to amplify our impact and reach even more people. I am deeply grateful to all those who participate in this initiative, and contribute to improving the daily lives of sick children and their families. “, explain Zahir Keenoo, president of Foncia ADB

“Racing 92 has the pleasure of once again partnering with Foncia for this great initiative that is the Yellow Pieces operation. This partnership allows us to transform Paris La Défense Arena into a place where sport and generosity meet, to support an essential cause: improving the daily lives of sick children and their families. Rugby, beyond competition, carries values ​​of solidarity, sharing and mutual aid which fully resonate with this commitment. We thank all our supporters, partner clubs and Foncia employees for their mobilization. Together, we prove that rugby, much more than a sport, is a vector of change and generosity. » , adds Laurent Travers, Chairman of the Board of Racing 92

“For 5 years, Foncia has been a committed and loyal partner of the Cadeaux Jaunes operation. Thanks to their mobilization and that of their community, we are able to expand our action and raise awareness of our cause to an ever-wider audience. Their loyal support plays an essential role in improving the daily lives of children and adolescents hospitalized throughout France. We are proud to be able to count on them for this 36th edition of the Yellow Pieces, which, we are convinced, will once again be a real success. », declares Marion Cinalli, General Director of the Hospital Foundation.

Configure your consents

We use cookies to guarantee you the best experience on our website. If you continue to use this site, we will assume that you are happy with it.OK