YouTube has no equal when it comes to teaching us how to do everything. Playing the piano, fixing a toilet, making crochet figurines, everything is within reach. Even if it means, sometimes, encouraging you to indulge in ultracrepidarianism, namely the art of talking about what you don’t know. In this vein, dog training videos are a tasty example.
The two most popular French channels are called “Esprit Dog” and “Educ Dog”. They each have around half a million subscribers (582,000 for the first, 488,000 for the second), but some videos easily exceed a million views. And the best thing is perhaps to count among them Internet users who do not have a dog.
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In addition to the classic videos, distributing advice for properly educating man’s best friend (learning recall, walking on a leash, cleanliness, managing aggression), the two YouTubers Tony Silvestre and Vincent Marchal excel especially in stories almost miraculous rescues, with rehabilitation of dogs that are a priori irrecoverable.
The construction of these videos, which last between twenty minutes and an hour, is always based on an identical, almost hypnotic diagram. First, impressive images, accompanied by suspenseful music. The dogs are unleashed, aggressive or terrified, in any case out of control. Close-ups of fangs, barking, attacks. At the end of the leash, owners are distraught, in some cases in tears. They tried everything (sometimes even brutal methods, which only made things worse). They admit it outright: “I have no more hope”, “this is our last chance”.
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