The match within the match. While TF1 and France 2 bring together more than ten million viewers each evening, BFMTV could well see itself getting involved in the ratings fight in this time slot. To try to achieve this, the continuous news channel will launch, this Monday evening at 8 p.m., its news with a format and content that stands out from its rivals.
“What we see in the United States”
What will this new news meeting look like? The news of 8 p.m. of BFMTV, will be longer than those of TF1 and France 2, with a duration of 2 hours. It will be presented by Maxime Switek, currently in charge of the channel’s morning show, from Monday to Thursday, and by Alice Darfeuille, from Friday to Sunday. The “master of ceremonies” will be surrounded by experts (politics, economics, international, etc.) and will launch reports and conduct interviews.
“We are changing to offer the public a program emblematic of what BFMTV knows how to do: news, hot and hierarchical,” explained Fabien Namias, the channel’s general director, to our colleagues at AFP. The format is borrowed from the major traditional newspapers and from what we see in the United States or Great Britain, with a writing and modernity specific to BFMTV. » The ambition displayed by the Altice group channel with this 8 p.m. is to “move away from confrontational formats to favor a dispassionate, even benevolent, approach to information”.
Distancing CNews
This turning point for the channel is explained in particular by the current good form of its competitor on channel 16 of TNT, CNews. “This is one of the conclusions that I drew and which leads to the modifications on the grid,” Fabien Namias told AFP. What is certain is that by trying too hard to imitate, we lose a little of our identity. » The title of “France’s leading news channel” is more than ever at stake.
“Over the year, BFMTV is first on the two criteria which form the basis of the audience,” defends the CEO of the channel. In cumulative audience [nombre de téléspectateurs par jour, ndlr]we are at 12.6 million compared to 8.6 for the next channel. In terms of average audience, we have 227,000 viewers who constantly watch the channel, compared to 225,000 for our main competitor. This gives equality in audience share (2.9%, editor’s note), but in terms of average audience, BFMTV is ahead. It’s not huge, but we’re first […]. It is at the end of the season that we will be able to have the first effects of what we are launching. » With that, madam, sir, good evening.
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