Lhe surge of hopes, fears, fantasies and technological allegories linked to the appearance of generative artificial intelligence (AI) would be fascinating to study for us researchers, if these concerns did not affect us also a little.
Because AI is often scary. It is indeed normal to worry that machines will surpass our cognitive capacities, after having long ago exceeded our physical capacities. The fear that is emerging today is that of loss of control, that of the human over the machine, that which affects our cognition, our personality, our identity.
It is not unrelated to the dizziness we feel in the face of neurodegenerative diseases, because the overpowering machine also threatens our ability to think, invent and act. Does this spell the end of novelists, journalism, advertising and design? The end of filmmakers, photographers, researchers, teachers? But what will we be left with?
Deviate from the patterns
Some will say that this was predictable, arguing that certain studies have demonstrated that creativity can be understood statistically, and therefore be modelable and reproducible. However, the ease of access and use of tools for generating text, images, music or video strongly reflects these issues. And this will continue because generative AI benefits from massive investments which continually multiply its process capabilities. The noose is therefore tightening. But are we talking about the same thing? Is there no fundamental difference between human creativity and algorithmic creativity?
-Just a few months ago, an OECD study indicated that the use of AI-based tools would allow humans to highlight some of their own qualities, namely empathy and… creativity. Creativity is our ability to be imperfect, unpredictable, and sometimes to deviate from predefined patterns.
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