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on January 6, bleu becomes Ici Touraine

You are the local radio station of the Radio group. When will the name change?

“January 6, 2025. France bleu is 44 radio stations in France, in a network born around 40 years ago. And now we will become Ici, Here Touraine for Indre-et-. The idea is to create 360-degree media, digital, and radio. »

Has it been a while since you started getting closer to France 3?

“Yes, we have been doing a morning show together for 4 years, we have had a joint app for two years… All of this will be the culmination of this rapprochement. »

With some developments at stake?

“We are aiming for a slightly more modern offer, a new editorial offer which even more combines “local news, music and good humor”. With perhaps a little less chatter and more readability and coherence of our content. »

What does France bleu represent in Touraine?

“We have 28 employees in Indre-et-Loire, and around 40,000 listeners in Indre-et-Loire and Loir-et-Cher. We are the third radio station in terms of audience share in the department, behind France Inter and RTL. With 11:30 hours of local programs every day… We will try to continue to embody proximity and good humor. »

Are some of your shows well known to people from ?

“There’s the morning, of course; I wouldn't be surprised if we closed in the afternoon, Welcome home… We also did a show, podcasts, on crimes in Touraine for example. And here, we are going to release a new one: Leave. The idea will be, with each podcast, to introduce a site to families who want to visit. We are going to do it on all our radio stations: in Touraine, we are going to follow in the footsteps of Leonard in Amboise. »

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