DayFR Euro

For Julien Sprecher, perfume is king

Julien Sprecher, in , in November 2024. PARFUMS OF MARLY

Julien Sprecher, in his early fifties, is part of a family history where perfume plays a central role. “My father was an agent for perfume brands – notably Guerlain – for the Middle East. » A At the end of the 1990s, Julien Sprecher made his father's business profitable by starting to distribute niche perfumes that were not yet flourishing: Creed, Le Labo or Atelier Cologne. From his privileged vantage point (Dubai, where he lives with his wife and children), he begins to dream of his own brand. When he sets out in search of storytelling, he draws on his passion for history and some childhood memories.

“Born in Saint-Germain-en-Laye, I wanted to revisit the spirit of the Château de Marly, a place of extreme refinement where the king invited a small circle of privileged people, far from the crowd of courtiers and the heaviness of . » The logo of its brand bears the image of Horses of Marly, sculptural group commissioned by Louis XV from Guillaume Coustou. Julien Sprecher recalls that the monarch elevated perfumery to the rank of art: “Every day the king requested a different perfume for his apartments and aromatic scents gushed from the castle's fountains. »

You have 73.1% of this article left to read. The rest is reserved for subscribers.

Lifestyle

-

Related News :