In a video streaming market dominated by international giants, a French platform is doing well and surprising everyone. Thanks to a strategy that focuses on quality and diversity, it has won first place in the hearts of the French. But who is it about?
The French platform that seduces the French
Cocorico! Netflix, Disney and Prime Video had better watch out! Arte.TV, the platform of the famous Franco-German broadcaster, takes down the best grade according to the latest Barometer of Audiovisual Uses NPA Conseil Harris Interactive.
With an average rating of 7.7/10it is even ahead of services like france.tv (7.5/10), TF1+ or M6+, which remain below this average. But how does arte.tv manage to attract so many viewers?
The first strength of arte.tv is a rich and diverse cultural programwhich is aimed at all ages. Whether you are passionate about documentaries, a fan of auteur cinema or curious about the latest European series, the platform has something to meet your expectations.
Naturally, she excels among over 50san audience often neglected by private platforms, where it widens a significant gap with its competitors and who are generally a population that still watches a lot of television programs.
But don’t be too quick to attribute a cheesy image to Arte. At the same time, the platform also knows how to capture the attention of young adults, thanks to engaging and sometimes exclusive content. The absence of a paid subscription to access a large part of its catalog makes it a particularly attractive option for those looking for quality content without breaking the bank.
Arte.TV facing competition
If arte.tv shines, the other French platforms have not said their last word. TF1+, launched in January 2024, and M6+, arriving in May, are playing the card of popular programs to appeal to very specific segments, such as working women under 50.
These services leverage their flagship content, event series, reality TV or entertainment shows, to compete with international offerings.
For its part, france.tv consolidates its second place thanks to an agreement aimed at broadcasting more films, thus enriching an already solid offering. With a satisfaction rating 7.5/10the public platform demonstrates that it remains a major player by relying on values such as culture and local creation.
Despite everything, the efforts made by these private and public services are not yet enough to dethrone arte.tv. The latter benefits from a clear strategy: focus on the quality of content, simplified access, and programming designed to broaden its audience. With this objective, Arte has invested 35 million euros in fiction in 2024or 4% more compared to 2023.
Among his greatest successes:
- The documentary The Incredible Peril of Magellan: Ranked No. 3 in TV audiences,
- The series Skids by Ziad Doueiri: More 2.5 million viewers in 2020,
- The series USSR: the red empire : 2 million videos viewed on Arte.tv850,000 viewers on air,
- Do you prefer: a web series has more than 8.7 million views on social networks
So, whether you are a series fan, curious about documentaries or nostalgic for old classics, arte.tv could well be the cultural surprise of this end of year. One more reason to discover or rediscover this gem of French streaming!
Related News :