In its latest report, the second-hand platform Rebag looks back at the luxury bags that have performed well on the second-hand market this year. Between timeless pieces with investment value and trendy acquisitions, focus on the brands and models that have crystallized consumer interest.
Luxury bags: it brands from 2024
There are four of them who make up the very closed circle of “unicorns”these Houses which, overall, see the resale value of their bags reach at least 85% of their initial price. In fourth position, Louis Vuitton joins this top for the first time with resale prices increasing by 7 points, just like Chanelthird, up 11 points. And if the modelsHermes are resold on average at their original price, the leather goods manufacturer is outstripped this year by bags Goyard including prices on the market pre-owned exceed on average the price of new (104%).
In terms of model detail, however, it remains difficult to compete with the Birkin of Hermès: 40 years after its creation, the famous accessory continues to see its popularity strengthen. In 2024, second-hand Birkin bags sold for an average of 250% of their original price, compared to 198% last year.
A general increase
Overall, Rebag specifies that all the brands analyzed in this study recorded an increase in their resale value, particularly the so-called “accessible” luxury brands for which demand has increased significantly within a sector which is seeing its consumption slow down.
Among the luxury bags particularly popular this year on the resale market, the Ava and the Triomphe East-West of Celine are among the models that stand out, just like the quiet luxury of The Rowwith in particular the North/South Parkthe Half Moon or even the Margaux. The dynamic is also strong among Prada while its Hobo Re-Edition 2000 bag has resold for around 109% of its value in recent months, popularized by models Kendall Jenner and Bella Hadid.
L’influence du star system
Because more than ever, celebrities have had their role to play in the backlash for certain models. If the singer Charli XCXhelped by a TikTok trend, caused requests for green “brat” bags to skyrocket, the tour event of Taylor Swift also had a significant impact on certain formats.
According to the study, fans of the American artist would not be innocent of the increase in demand for small bags with a festive aesthetic and easy to carry during concerts: the Triangle Prada covered in crystals saw its resale price reach 124% of its initial price, as did the Giant Crystal Camera Bag by Chanel (106%) or even the Baguette by Fendi in its sequin version (100%). The singer would also have had a major role in the bag’s love rating Cushion of Louis Vuitton (102% compared to 80% last year), seen on his arm on the sidelines of his tour.
Trends to be defined for 2025
If the study highlights the key role of iconic models in the investment strategies of brands and consumers, it also emphasizes the impact that the recent changes at the head of the artistic directions of several major Maisons.
Arrival of Alessandro Michele at Valentino and Michael Rider at Celine, departure of Kim Jones from Fendi, appointment of Matthieu Blazy at Chanel, speculation on the future of John Galliano… So much news which should allow brands to renew their codes under the prism of these new recruits and seek to make a difference through “innovative and distinctive designs” in the popular and competitive leather goods market. THE it-bag has perhaps not quite said its last word.
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