In an unprecedented decision, Saïd Naciri, a major figure in Moroccan cinema, announces the free distribution of his latest feature film “Nayda” on his YouTube channel. This bold initiative follows the refusal of purchase by the Société Nationale de Radiodiffusion et de Télévision (SNRT), which deemed the film too sensitive for its programming.
“Nayda”, released in October 2023, stood out for an exceptional performance in Moroccan cinemas, maintaining its projection for a full year – a record in the history of national cinema. This success is all the more remarkable as the film was produced without any institutional financial support. “ This film belongs to the Moroccan people“, says Saïd Naciri. “ It addresses fundamental issues for our society and must be accessible to all. »
A committed work that shakes up traditions
By choosing to bypass traditional broadcast channels, whether national channels or local festivals, Naciri reaffirms his desire to preserve the integrity of his message. “Nayda” delves into the daily life of disadvantaged neighborhoods and gives a voice to children from precarious backgrounds, themes often neglected by official cultural institutions.
To maximize the impact of this initiative, Naciri is orchestrating a massive mobilization campaign on social networks, particularly on Instagram. This innovative approach aims to create an engaged community around the film, transcending traditional geographic and social barriers.
An ambitious project: creation of an independent satellite channel
As an extension of this disruptive approach, Naciri unveils its project to launch a satellite television channel. This platform aims to be a space of expression for emerging talents in Morocco, often neglected by traditional media. To realize this ambition, he set an ambitious goal of 5 million subscribers on his YouTube channel, a crucial step in obtaining the necessary resources.
Naciri’s commitment is not limited to cinema. The upcoming organization of “The Night of Screen Stars”, scheduled for December 19, illustrates its desire to combine artistic excellence and social impact. This annual event has become an unmissable event in the Moroccan cultural calendar.
Through these bold initiatives, Saïd Naciri redefines the contours of the Moroccan cultural landscape. By prioritizing accessibility and social engagement, it charts the path for a new model of cultural production and dissemination. “Nayda” thus becomes more than a simple film: it is the symbol of a cultural revolution in progress, where art is becoming truly popular and engaged.
Related News :