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Behind the scenes of a K-Pop music video for the hearing impaired

The K-Pop group “Big Ocean”, made up of three young deaf people, chose the National Institute for Deaf Youth in to shoot their brand new music video. An innovative project in Korea where disability is still widely denigrated.

The National Institute for Deaf Youth (INJS) in Paris, an establishment almost three centuries old, transformed into a K-Pop film set? Unthinkable. However, this is what happened on October 25, 2024, in the early morning. Handicap.fr was present and didn’t miss a bit of the event. At the front of the stage: HyunJin, ChanYeon and JiSeok, three young hearing impaired people, united within the group “Big Ocean”. In a country, South Korea, where disability, and more broadly difference, are depreciated, Big Ocean “intends” to place inclusion at the heart of its project.

Vibrations to perceive music

His songs are systematically translated into Korean, American and international sign language. To follow the tempo, the three young men with hearing aids use metronomes, a watch with vibration or even light screens. High notes, unattainable due to hearing loss, are filled by artificial intelligence.

Growing interest in oral projects

The filming of the “Flow” clip at the INJS also contains a strong message for the boy band: “The place is very beautiful on the one hand and, on the other hand, seems to be very important for the deaf community,” HyunJin says. For Denis Hennequin, deputy director of this establishment which welcomes 280 students, 80% of whom have profound deafness, this musical project demonstrates the growing interest of students in “increasingly oral projects, notably thanks to the development of new technologies”.

© Clotilde Costil

“All rights of reproduction and representation reserved.© Handicap.fr. This article was written by Clotilde Costil, journalist Handicap.fr”

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