The editorial director of the British version of “Vogue” magazine, Chioma Nnadi, said she was “very concerned” about the return of thinness among models, a trend that she links to the generalization of anti-obesity drugs, in a BBC interview.
“We’re at a point where we’re seeing thinness coming back into fashion, being presented as a trend, when we don’t want it to be a trend,” she said. “We should all be concerned about this, I am very worried and many of my colleagues are too,” added Chioma Nnadi, who took the reins of the British edition of “Vogue” magazine in October 2023.
Ozempic, an ultra-popular treatment for treating diabetes, but which also acts against obesity, “has something to do with it, because we see a lot of celebrities using it,” she believes. “I think there is a cultural shift in the way we think about and treat our bodies,” warned Chioma Nnadi, assuring that her magazine strived to show models of all sizes. In the United Kingdom, this injunction towards extreme thinness or “heroin chic trend” was long embodied by the top model Kate Moss, during the 90s and early 2000s.
Despite the efforts of certain brands to parade models of all sizes during Fashion Weeks, Chioma Nnadi, 44, felt that there was “not enough representation of the diversity of bodies, and that certain models were particularly thin. “It’s not something that we as a magazine can change alone, as long as designers make clothes for a standard size,” she said.
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