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The head of British Vogue worries about the return of thinness

(London) The editorial director of the British version of the magazine VogueChioma Nnadi, said she was “very worried” about the return of thinness among models, a trend that she links to the widespread use of anti-obesity drugs, in an interview with the BBC.


Posted at 7:11 a.m.

“We’re at a point where we’re seeing thinness becoming fashionable again, being presented as a trend when we don’t want it to be a trend,” she said.

“We should all be concerned about this, I’m very concerned and so are many of my colleagues,” added Chioma Nnadi, who took over as editor of the magazine’s British edition. Vogue in October 2023.

Ozempic, an ultra-popular treatment to treat diabetes, but which also acts against obesity, “has something to do with it, because we see a lot of celebrities using it,” she believes.

“I think there is a cultural shift in the way we think about and treat our bodies,” warned Chioma Nnadi, assuring that her magazine strived to show models of all sizes.

In the United Kingdom, this injunction towards extreme thinness or “heroin chic trend” was long embodied by the supermodel Kate Moss, during the 1990s and early 2000s.

Despite the efforts of certain brands to parade models of all sizes during Fashion Weeks, Chioma Nnadi, 44, felt that there was “not enough representation of the diversity of bodies, and that certain models were particularly thin.

“It’s not something we as a magazine can change alone, as long as designers make clothes for a standard size,” she said.

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