A digital pioneer in 2005, the Kinépolis in Mulhouse hits hard by adopting ScreenX technology. In addition to the central screen, the viewer is immersed in the projected film thanks to two side screens which extend the length of the room. A 270 degree experience for 4 euros more.
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Immersing yourself at 270 degrees in a film is now possible in Alsace and it’s at the Kinepolis in Mulhouse, one of the largest complexes in France, that it’s happening. It has just been equipped with South Korean technology, ScreenX, which makes this immersion possible.
With this technology, the image of the film is always projected on the central screen but also on two side screens which extend over the entire length of the room, i.e. around thirty meters, thanks to the installation of four projectors on either side. and on the other side of the room.
Only a few scenes are highlighted in this way, around 20 to 25% of the film, but this is enough to immerse the viewer, as these Mulhouse residents who came to see Venom: the last dance told our team.
“I loved it, it’s a change! confides to us, happily, this little boy who came with his parents. “I felt like we were missing out on the actions, it’s really gripping!” they confirm in unison.
Viewers want an experience
Mathilde Godard, director of the Kinepolis of Mulhouse
A family who still had to pay four euros more per ticket. A privilege that is still rare in France. It is the Belgian group Kinépolis which decided to equip Mulhouse with this technology as well as 5 other complexes in France. In total there are 380 equipped rooms around the world, spread across 42 countries.
And for this, the Kinépolis of Mulhouse had to invest several hundred thousand euros. “Spectators do not necessarily want to just go see a film at the cinemaexplains Mathilde Godard, the director of the complex, they want to have an experience. Now, can all films support such technology? Not necessarily, it must remain an exception.”.
In any case, for the moment, only American blockbusters have the budget to be adapted. Next film to benefit from it in this well-equipped Mulhouse cinema: Gladiator 2 by Ridley Scott, visible from November 13.
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