“It’s theft!” »: with his 30 euro sandwich, Cédric Grolet is once again controversial

For once, it is not on the sweet side but on the savory side that Cédric Grolet has caused controversy. His new creation, a “ham and cheese baguette with truffle supplement” launched at the end of October in Paris at 30 euros, had difficulty getting through to a lot of Internet users.

“It’s the price of a dish at a restaurant, it’s serious”«30 euros a sandwich, we’re walking on our heads! »“it’s downright theft” can we read under the video spotted by Madame Figaro of Carla Sofiya, a Parisian influencer who tasted the famous sandwich on TikTok. Even if the latter enjoyed her lunch “really good ”, she herself concedes: “It’s not worth the price because it’s 30 euros.”

What justifies this price of this ham and butter? The products « d’exception » used according to Madame Figaro: in addition to Paris ham, the traditional butter and pickles, the baguette would be homemade with chestnut flour and there would also be Périgord truffle to spice things up a little more.