Santa jumping from a zip line from the roof of the Palais des Festivals in Cannes to land in the middle of an army of gladiators. The singer's fiery performance at the NRJ Music Awards 2024, Friday evening live on TF1, demonstrated the excess that drives the French artist, ready to reveal all the challenges to put on the show. “ We did it, Nikos! Always higher » she said to the host, exulting with joy after this high-flying number. The one who already sang her hit “Salted Popcorn” on a piano suspended 40 meters high undoubtedly hoped that this impressive performance would attract the public's favor in the race for votes for the French-speaking Song of the Year category. It was ultimately Pierre Garnier who won all the votes with “Ceux qu’on été”, establishing himself as the big winner of the ceremony with two prizes.
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“When the system doesn’t want us…”
A bitter outcome for Santa, who expressed his disappointment on his Instagram channel, called “Piracy 999”, two days after this edition of the NMAs. “ Hello everyone on Sunday evening, I wanted to send you a little memo to thank you for mobilizing for the NMA. Well, let's say it, we're a little disgusted… » confides the interpreter of “Santa Fe” in a voice message addressed to his fans. And to add: “ But we will continue to hack when the system does not want us. We hack it, we circumvent it. I will try and continue to give the best performances and set fire everywhere. I kiss you very much ».
READ – Santa in interview: “Not being nominated for Victoires hurt me”
A comment that sets fire to the powder on social networks, where many are surprised by this statement implying that Santa would be sidelined by the media. However, the singer of the group Hyphen Hyphen has been fully in the spotlight for several months. His song “Salted Popcorn” has been broadcast more than 62,700 times on radio over the last 14 months, reaching a cumulative audience of 754 million listeners. According to SNEP, it is the 19th most streamed track in France in the first half of 2024. As for the single “Recommence-moi”, the 17th most streamed track currently on the airwaves, it is benefiting from a huge spotlight since it was chosen to be the anthem of the new season of “Star Academy” on TF1. Santa came to perform it with the students on October 19 in prime time, and the artist also participated in the special issue of “Taratata” dedicated to the 40th anniversary of Bercy on October 25 on France 2. In addition, the musician sung during the closing ceremony of the Paralympic Games in front of a billion television viewers around the world. It is therefore difficult to argue for a rejection of the media system towards it…
For Internet users, Santa's words are disconnected from reality. “ To say that the system doesn't want you when your song is the anthem of the Star Academy… Let you play on all the radios! You can't be any more in the system than that » asks a surprised Internet user, while Pierre Garnier fans step up to the plate: “ It must be hard for them to realize that there is a little guy with a guitar who left to leave them nothing for years. “. In a new story on Instagram, Santa, who had already tackled the Victoires de la Musique for having snubbed her, congratulates herself on the ticketing success of her tour, with an allusion to her defeat at the NRJ Music Awards. “ The greatest reward: we are number one in ticket sales » she writes.
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