The portrait
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The designer and decorator who promotes a relaxed and colorful lifestyle now runs a company of 130 people.
She is one of those socially crackling women highlighted as enviable archetypes and influential girlfriends by the magazine Elle. Sarah Poniatowski follows in the footsteps of Inès de la Fressange and Estelle Lefébure, without forgetting Carla Bruni or Charlotte Gainsbourg. Like her predecessors, we know everything about her favorite addresses, her referenced objects and her favorite hoaxes… She tells her story in the form of an alphabet book or poses in a sarong in front of her cabins in Cap-Ferret. The difference with her cover companions is that Sarah Poniatowski has never been a model or actress, even if she displays classic uptown blondeness, a connection agreed with the times and the relaxation of the well-born. She may be descended from the Polish aristocracy, having been married to the singer Marc Lavoine and now living with the actor Roschdy Zem, it is her entrepreneurial abilities which redouble her peoplehood. Because we have reached a moment where women’s newspapers like to highlight professional talent.
In the 2000s, this self-taught artist began decorating apartments. Then, she creates furniture, lighting, and tableware. From now on, it sells everything related to lifestyle, including ready-to-wear. Her brand is positioned, she says, in “accessible high-end”. “Maison Sarah Lavoine” has 19 boutiques and 150 points of sale around the world. She always redevelops houses and offices, hotels
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