Villa Design Édition, a subsidiary of Villa Design by Maison Itqane, recently announced its new collaborations with internationally renowned designers for the development of exclusive collections.
Hicham Lahlou, Réda Bouamrani, and Selma Lazrak join the privileged circle of creators working with Villa Design Édition to develop innovative collections that combine Moroccan tradition and contemporary design. These collaborations are orchestrated under the artistic direction of Mahdi Naim, also Head of Research and Development at Villa Design by Maison Itqane.
Exclusive collections signed by renowned talents
These strategic collaborations are part of Villa Design Édition’s desire to partner with talented creators to offer unique collections, reflecting the values of innovation and preservation of Moroccan artisanal heritage.
Hicham Lahlou, internationally recognized designer and member of the World Design Organization (WDO), brings his expertise and innovative vision to develop a collection inspired by his approach to African and Moroccan design. Its collaboration with Villa Design Édition reinforces the brand’s commitment to promoting Moroccan design on the international stage. Réda Bouamrani, architect and designer, is a key player in architectural design. His collection for Villa Design Edition reflects a subtle balance between modernity and Moroccan heritage, bringing together materials and shapes in a resolutely contemporary approach. Selma Lazrak, a designer based in Munich and awarded several international distinctions, offers a collection that explores the interactions between identity, territory and modernity. His work with Villa Design Édition highlights his unique approach to design, combining refinement and creative audacity.
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Mahdi Naim: the driving force of innovation
Under the leadership of Mahdi Naim, Artistic Director and Head of Research and Development, Villa Design Edition continues its commitment to integrating cutting-edge technologies, such as 3D printing, with classic Moroccan craftsmanship. Mahdi Naim, visionary and innovator, heads the research and ensures that each collection embodies the innovative spirit of Villa Design while respecting traditional know-how.
An ITQANIZATION strategy led by Kamal Mekouar, CEO of Villa Design Company
Kamal Mekouar, CEO of Villa Design Company by Maison Itqane, leads a strategy of ITQANIZATION, a process aimed at achieving perfection and excellence through continuous refinement. Under his direction, Villa Design Edition has established itself as a key player in Moroccan and international design. “These strategic collaborations embody our commitment to promoting Moroccan talents while integrating innovation and respect for traditions,” said Kamal Mekouar.
A commitment to Moroccan design on the international scene
Villa Design Édition thus strengthens its mission to promote Moroccan design on a global scale, by participating in international events such as the Denkmal 2024 fair in Leipzig, where Morocco is in the spotlight. These exclusive collaborations will highlight the dynamism and creativity of Moroccan design, while propelling local talents to the forefront
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