Cand article is a company press release, it was not written by TelQuel journalists.
Accor, a world leader in hospitality and the leading hotel operator in Europe, thus becomes the main partner of the Art Explora Festival, an innovative and generous cultural event imagined around the first museum ship in the world, which will visit fifteen Mediterranean countries until ‘in 2026.
Sébastien Bazin, Chairman and CEO of Accor, declared: “The dialogue of cultures, innovation and generosity are at the heart of the values that we share with the Art Explora Foundation. Accor is proud to become the main partner of the Art Explora Festival and thus contribute to the influence of local artists, by providing free access to art to a wide audience. With this first museum ship in the world which will travel through fifteen countries, we reaffirm our attachment to local communities and will be keen to involve our Heartists® collaborators at each stopover, they who work every day with their heart and an artistic soul to building the hospitality of tomorrow. »
Frédéric Jousset, Founding President of Art Explora also declared: “It is obvious that art makes us all better, that it does us good, that it sharpens our curiosity, stimulates our open-mindedness. , fights our prejudices. It is a vector of integration and social cohesion. We created Art Explora in 2019 with the ambition of fighting the cultural divide and making art accessible to as many people as possible, by offering innovative projects open to all. I am very happy with the long-term partnership with the Accor Group and I warmly thank Sébastien Bazin and his teams for their trust and commitment to us. Together, we will offer a unique, joyful, generous cultural experience, highlighting the talents of all the countries we pass through. »
The partnership between Accor and the Art Explora Festival is based in particular on ALL, the Group’s reservation platform and loyalty program. This partnership will be deployed around several pillars.
Long-lasting support for access to culture
A committed company, Accor is sensitive to the issues raised by the Art Explora Foundation, recognized as being of public utility, whose mission is to make art accessible to as many people as possible. Its emblematic project, the Art Explora Festival, aims to offer free of charge, particularly to young people, a unique cultural experience around the world’s first museum ship, exhibition pavilions on the quay and a program of live shows imagined with the artists and cultural institutions of each country crossed. Accor is making a lasting commitment to the Art Explora Foundation to support this international, generous and educational project, which resonates with its CSR commitments.
In Tangier, Accor is helping the Art Explora Foundation to go further in its ambition to open up to restricted audiences, in particular by allowing the SOS Children’s Village association, of which Accor is a partner, to introduce several groups of children to the festival and the exhibition on the museum ship during reserved mornings. Accor organizes these visits for the association.
mobilizing Accor teams and employees in 15 countries
In Tangier from September 20 to 29, the Art Explora Foundation relies on the Accor teams in Morocco and Tangier, on its hotels (Fairmont Tazi Palace Tanger, Mövenpick Malabata, Ibis Tanger City Center) but also on all of its augmented hospitality services: catering, event logistics, concierge… The same will happen in Rabat from October 11 to 17.
At each stopover, the Group’s hotels and their teams will be mobilized to participate in the Art Explora Festival in order to welcome the public, schools and associations. Cultural experiences will be held in hotels which can also accommodate the artists invited to the festival. Talents and expertise will thus be valued through the Group’s employees from the fifteen countries involved in this three-year partnership.
Unforgettable moments for members of the all loyalty program
The Group’s loyalty program and reservation platform, ALL, will offer its members exclusive experiences at around fifteen stages of the Art Explora Festival. They will be able to use their Reward points to attend “Limitless Experiences” including packages with invitations to the inaugurations (cocktail dinners, concerts), passes to attend the Festival program as well as accommodation in Accor-branded hotels.
In Tangier, the Accor group will offer an unforgettable experience to members of its ALL loyalty program through a unique event organized on the boat. All information can be found on the dedicated site: https://limitlessexperiences.accor.com/
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