What will the future of cultural and artistic creation look like in the era of artificial intelligence (AI) and the thriving platform economy? This question will be the theme of the CTRL 2024m conference on November 5, 2024 at the Congress Center in Basel in collaboration with creative sector stakeholders, SME representatives, academics and politicians.
The following questions will be at the heart of the interventions, round tables and practical examples:
- What is cultural and artistic creation?
- How are AI and the platform economy changing cultural and artistic creation?
- Will it still be possible to distinguish whether art and creation are the work of man or machine?
- Do AI and digital platforms threaten cultural and artistic creation in Switzerland?
- Is competition from AI offerings and platforms wise?
- Could society in the future place more importance on AI results than on human creativity?
- To what extent does the legal framework need to be adapted?
The CLTR 2024 conference organized by theFederal Institute of Intellectual Property highlights the future of cultural and artistic creation in Switzerland in the era of AI and digital platforms. Technological changes raise both legal and ethical questions. Together, we are committed to the responsible and successful use of AI and digital platforms.
PROGRAMME
9:05 – 9:15 Welcome
9:15 – 9:30
Opening with Federal Councilor Beat Jans
9:30 – 10:00
The winner takes it! Can cultural creators and SMEs survive alongside Internet groups?, by Tommaso Valletti
10:00 – 10:30 A technology without borders, AI facing the competition by Laura Melusine Baudenbacher
11:00 – 11:30
Karpi and artificial intelligence, a dream team. What does a professional reader think of AI-generated literature? by Patrick Karpiczenko and Michaela Nicolosi-Hüsler
11:30 – 12:30
Five round tables on the subjects of language, music, film, image and design: same chances, same risks?
12:30 – 14:00
Networking lunch
14:30 – 14:45
The strength of a technology is measured by its contribution to the well-being of the weakest by Dorothea Baur
14:45 – 15:15
Politics is the art of the possible: OFC, OFCOM and IPI by Catherine Chammartin, Bernard Maissen, Carine Bachmann
15:15 – 15:45
The Expert Perspective on Software and Generative AI: Data, Figures and Facts by Phillipp Rosenauer, Sebastian Singler, Florent Thouvenin, Peter Picht
16:00 – 16:30
What do wild animals, advertising votes and cinematic effects have in common? by Filip Wolfensberger, Markus Gertsch, Valentin Huber
Visual effects in films, images of wild animals, voices in advertisements, etc. There are numerous examples of the application of AI in different creative sectors. How can AI be used in practice and what are its limits? Marvel at, among others, Valentin Huber (visual effects supervisor of the SRF series “Mindblow”), Bobby Gertsch (founder and managing director of nice noise) and Filip Wolfensberger (executive creative director of CRK).
16:30 – 16:50
Impressions from the event and conclusions, by Felix Addor
16:50 – 17:00 Closing remarks
INSCRIPTION
A translation into French and English will be provided
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