Margot Robbie from Barbie post-MeToo with the face of No. 5

The saga of advertising films dedicated to Chanel No. 5 will take on a new dimension this October, since the house of Chanel has just announced an upcoming film with Margot Robbie. The Australian actress (brand ambassador since 2018) therefore succeeds the French actress Marion Cotillard, who has been waltzing on the moon since 2020, as the face of the legendary perfume. Depending on the generation, we remember the legendary spots with Nicole Kidman escaping onto the rooftops of New York in front of Baz Luhrmann’s camera (2005), Carole Bouquet at the Grand Canyon immortalized by Ridley Scott (1983), the enigmatic Brad Pitt (2012) or Audrey Tautou on her night train filmed by Jean-Pierre Jeunet (2009).

Not forgetting the cult photos of Marilyn Monroe or Catherine Deneuve praising the merits of this funny number. Because N°5 is probably the only perfume of the 20th century^e century that can boast such a prestigious and cinematic list of muses. The recurring association of their glamorous allure with the minimalist bottle having largely contributed to the international fame of the perfume launched in 1921, and even to the construction of its myth.

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The first to personify the floral scent radicalized by an overdose of aldehydes was Gabrielle Chanel herself when she was photographed in 1937 by François Kollar for Harper’s Bazaar leaning on the fireplace in her evening dress in the Ritz suite. An image of a cold, cerebral, European brunette woman, to which the totally opposite image of the platinum blonde, luscious, sparkling, and American Marilyn Monroe will gradually be superimposed in the collective imagination. The Hollywood star becoming an involuntary muse when she declared during an interview for Life Magazine in 1952 wear ” just a few drops of No. 5 ” to sleep. The confidence will be followed, a year later, by photos of the actress in bed with the square bottle placed on her bedside table or held against her cleavage going around the world.

This link with cinema will be maintained from the 1970s by advertisements featuring, under the artistic direction of Jacques Helleu, famous actresses. First Catherine Deneuve from 1971 to 1978 in a series of campaigns by Helmut Newton which will be a landmark in the United States then Carole Bouquet filmed by Ridley Scott, Nicole Kidman under the camera of Baz Luhrmann… With always this almost metronomic alternation of brunettes and blondes like two opposing poles in which all women can ultimately find themselves.

Now let’s move on to Margot Robbie, who has become a Hollywood staple since her candy pink version of a post-Me Too Barbie for Greta Gerwig’s film. Since her revelation in The Wolf of Wall Street In Martin Scorsese’s 2013 film, Margot Robbie notably played Sharon Tate for Quentin Tarantino in Once Upon a Time in Hollywood. She received her first Oscar nomination for I, Tonyaan independent film telling the story of figure skater Tonya Harding, which she also produced through her production company LuckyChap. In her sights: telling stories driven by strong, independent female figures. Her career as an actress and producer is impressive, her aura is irresistible, her charisma, both powerful and serene, resonates in every way with the very unique character of N°5. ” underlines the press release.