El Mordjene: its name probably means nothing to you. And yet, for three months, this Algerian spread has been a huge success in France. To the point that it is becoming difficult to get hold of it.
It’s a success that its manufacturer didn’t see coming. Since the beginning of the summer, the Algerian spread El Mordjene, a toasted hazelnut cream, has been selling like hotcakes in France, as reported by our colleagues at Le Parisien on September 7. In the few oriental grocery stores that distribute it, stocks sell out in just a few minutes and managers have no choice but to limit sales to a few pots per customer. “It’s better than Nutella,” assures a fan of El Mordjene to Le Parisien. What’s behind this craze? Videos of TikTokers tasting the famous spread and praising its incredible hazelnut flavor, which is similar to the spread that garnishes Kinder Bueno. [Ce produit] was timidly leaving for France, then the videos on social networks at the beginning of June did not stop and we have felt it in the last few weeks in the requests. We had to increase our production,” explains an employee of the CEBON company, in Algiers, to the daily.
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In this store, 5000 pots sold in three months
At the Val Destock store in Argenteuil (Val-d’Oise), where the media visited, calls from customers looking for the famous spread are increasing. “It hasn’t stopped since June,” confides the…
- Femina.fr
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