He was the big brother to a whole generation of viewers. The reference in terms of education on television, like his female counterpart Super Nanny. For years, he accompanied teenagers in difficulty on TF1, offering us at the same time real anthology sequences. But since 2012 – and despite a return to SOS, my family needs help between 2014 and 2016 – Pascal Soetens has left his apron of family coach and moved away from television sets. However, no one has forgotten Pascal, the big brother. Twelve years after the end of the reality TV show, he is indeed making his big comeback in this role that made him famous… or almost. Yes, it is in an unexpected setting that we find Pascal Soetens today: a series of Grand Frais commercials!
On Wednesday, September 4, 2024, the French supermarket chain unveiled several videos on social media, in which we discover a certain… “Pascal le Grand Frais”. In this humorous campaign, created with the advertising agency Rosa Paris, Pascal Soetens resumes his educational mission while giving culinary advice to rebellious teenagers who roam the fruit and vegetable aisles. We thus find Annabelle, 15, who “sows terror in her path”; then Jérem, 16, “the teenager nicknamed The Vegetable” and who “refuses to take his life in hand”; or Maëva, also 16, “a teenager (…)
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