To pray to 424 first in Paris, Guillermo Andrade affirmed the 424 codes, his Californian brand founded in 2015, with an autumn-winter 2025-2026 collection which exalts cosmopolitan masculinity.
A first parade 424 in Paris
This Tuesday, February 21, a crowd was rushing to the house of Latin America located in the very chic 7th Parisian arrondissement, just a few steps from the National Assembly. It goes without saying that the colorful looks ranging from the fur jacket to the XXL jacket, passing by the all kinds of baggys sharp with the Marine Cabans and Claudines Collates of the inhabitants of the neighborhood.
If the French were not numerous, the fashion fauna from, New York or even London awaited firmly the opening of the doors of the parade 424. The first in Paris. Created by Guillermo Andrade In 2015, the claw whose shop is located in Melrose Place has become a must in the male locker room in Los Angeles by the originality of its silhouettes.
“It is not a question of adhering to pictures”Said Andrade in the press release sent to the press. “” “It is about freedom, imagination and materialize his own vision of the world”.
An unexpected collection
The fall/winter 2025 collection of 424 is, like the previous ones, without title. A way also for the creator to assert that his locker room is not a question of trend, but the continuation of his vision of the menswear. It must also be said that the designer thinks each look as a character, thus celebrating individuality. Andrade: “I want no one to feel excluded”.
On the program for next winter? A reinterpretation of the Americana classics which includes as much a leather total-look as hoodies, skin coats … A kaleidoscope that embraces the Glamor Hollywood as much as grunge, workwear and sportswear.
-424 fall-winter 2025: a 5-star casting
For this first Parisian, the Latin creator made the brand’s friends fly, among which the rapper Guns will (Mos def), Julez Smith – Son of Solange Knowles, the actor Will Poulterthe French footballer Robert Piresthe mannequin Khalil Ghaanni or Bakaryoung French rapper.
More than a drop drop these profiles strengthen the idea of 424 As a brand that intends to draw the contours of a new male cosmopolitan elite, rid of certain codes and affirming a new vision of cool.
A collaboration with Dita
The first collaboration in this collection? The one with DITA become an essential reference for the eywear. Five exclusive models have been presented on the show and will be available for purchase in a few months. Special mention for degraded lenses.
In 424, it is the look that makes man
We would be wrong to see 424 Like a simple new hype brand. If Andrade can boast of having his claw has existed for ten years now, it is also because it is based on a work of materials and cuts. It has now been eight years since he had his own textiles produced in Italy, developed exclusively for each collection.
If it is important, it is also because the quality of the fabrics plays on the appearance of man 424. Behind a melancholy mask, hides a lover of materials that appreciates simple but well thought out and timeless sensuality Parts.
The 424 fall-winter 2025 parade © Colin Five.
