She draws her inspirations from the richness of Moroccan culture and traditional crafts, but also from contemporary influences. Zaynab el Fatihi Aderrab reinvents the caftan while merging tradition and modernity.
She has lived her passion for fashion for several years. His creations reflect his creative soul. Zaynab el Fatihi Aderrab creates original centerpieces designed to enhance the one that carries them. Initially trained in biotechnology, she let herself be carried away by her passion by creating caftans for herself, a way of expressing himself through clothes, but also to reconnect with the roots of her inheritance. “At the start it was a simple personal passion, but quickly it aroused the interest of my entourage, and I realized that fashion could be a real means of expression and transmission,” she said. Over the course of his career, Zaynab was seduced by the authenticity of this environment, where crafts and passion meet in each gesture. To refine his expertise, Zaynab chose to train in styling and modeling, before founding his brand “the haughty house of fashion”.
It must be said that Zaynab draws his inspirations from the richness of Moroccan culture and traditional crafts, but also from contemporary influences. “I like to observe the games of textures, colors and shapes that cross cultures, and how these elements can be reinvented as part of fashion. Women around me, their natural elegance and their confidence are also a source of daily inspiration. Finally, the nature and light of Morocco, with its varied landscapes, have an undeniable influence on my creations, ”she notes.
-Creations combining crafts and haute couture
Zaynab defines his style as a fusion of timeless elegance and innovation. Concretely, his approach to the caftan aims to enhance the silhouette while preserving the authenticity of traditional Moroccan techniques. “I like to play with textures, embroidery and cuts, by modernizing them while respecting the history and culture of clothing. It is a quest for balance between the past and the future between crafts and haute couture, ”she explains. Zaynab favors noble and natural tissues, such as silk, satin and traditional brocade. She carefully uses materials that can enhance the work of Moroccan craftsmen, such as pearls, glitter and the golden son to give brilliance and texture to the pieces. To tell the truth, Zaynab’s creations transmit a message of respect and love for traditional crafts, while offering a contemporary vision of this heritage. “I want to encourage women to feel powerful, beautiful and unique in their clothes, emphasizing the importance of individuality and authenticity. Each caftan that I create tells a story and has an emotion, and I want every woman who wears it feels connected to this story, ”she says.
Projects related to sustainability
Currently, this stylist is developing new collections combining tradition and modernity. “I also wish to extend the scope of the fashion house the haughty internationally, making discover the art of the Moroccan caftan in new horizons”. In parallel, she works on sustainable projects, seeking to minimize the environmental impact of her creations while supporting local craftsmen. “My goal is to continue to promote the art of the caftan while remaining faithful to my values”. In addition, Zaynab recognizes that the fashion market in Morocco is experiencing an interesting dynamic. “There is a good valuation of crafts and local creations, but there is also an increasing desire for innovation and modernization,” she said. And to note that “Caftan, for example, has become a real reference in the world of fashion in Morocco as abroad, and more and more Moroccan creators manage to combine authenticity with contemporary influences. It is crucial that we continue to support craftsmen and promote a more sustainable and responsible fashion model ”.
