The Haute-Marne Attractiveness Agency continues to set its milestones in the world of economics. She learns quickly and scores points. 2025 could even bring us surprises. We're moving away from dad's tourism. Who will complain about it?
Those who had imagined, or understood, that the Attractiveness Agency would be a chief tourist office, a thing and more, can revise their judgment. The worst is never certain. The proof. However, by placing Thomas Corvasce in the Directorate, we already had clues. Now we have facts. Obviously, this is only just beginning: the Agency has resolutely placed both feet in the economic sphere.
“We have a lot of work ahead” summarizes Thomas Corvasce to summarize the year ahead in a few words. When this director talks about work, he breaks down his thinking into “missions”, “activity”, “turnover”. For him, the local public company (SPL) formula was deliberately chosen to enable this generation of turnover from the public service missions entrusted to it: “in the landscape of our territory, the SPL aims to generate figure, with relative autonomy”. We move away from the thing. We are approaching the company.
The facts are there. Over the first two years (financial years?), turnover increased by 12% on missions which are not normally identified as cash machines. The forecast envisaged a turnover of 3.7 million euros for 2024. It will probably be stopped at 3.9 million with stable public allocations.
Everything increases. For example, the events at the Château du Grand Jardin: 20 took place in 2023, 40, double that, in 2024.
-Throughout France, attendance at tourist offices has declined. Almost everywhere. In Haute-Marne, it increased overall by 7 to 10%. The vision of tourist offices which are simply objects of visitation was therefore relevant.
Thomas Corvasce wants to increase the share of self-financing from 11% to 30% in ten years. He guesses like everyone else that public money will become scarce, but that we will have to continue to provide a public service. So he adapts the systems, even if it means shaking up the lines a little.
We quite often mention here the recruitment problems faced by Haut-Marne companies. There are many civil servants in Paris and the suburbs who would like to go green. The Agency knows it. The Agency knows them; she's going to get them. However, do these potential neo-Haut-Marnais have the profile of the private sector employees that we are looking for? It's not safe. So the Agency is considering other methods of seduction-recruitment operations. We should know more in a few weeks…
In short, 2025 will be a busy year for the Attractiveness Agency…
