Guillermo Andrade (424); “A brand is not a question of logo, but of materials”

Based in Los Angeles, Guillermo Andrade, founder of the 424 brand, is the new benchmark in luxury streetwear. The designer from Guatemala, behind a first multi-brand store in Fairfax, opened his first boutique 424 at 8441 Melrose Place in February 2024. He currently has more than sixty retailers around the world, including Harrods in London, H.Lorenzo in Los Angeles and Nubian in Tokyo. On January 21, he will organize his first fashion show in Paris at the Maison de l’Amérique Latine during fashion week.