Published on December 14, 2024 at 8:57 p.m. / Modified on December 14, 2024 at 9:18 p.m.
5 mins. reading
on shopping list is stopped. From look number 55, she wants the gray and black bustier with large stripes. Because, she says, this piece with its architectural lines can be easily worn with jeans, or a skirt, for a more sophisticated look. What about the baggy pants, casual rider style, who paraded with them? “No, it’s not me.” She also covets the draped knit top from look 19, as well as a black plumetis dress, that is to say look 23. “Look,” she points to the screen of her smartphone, “this cut is incredibly elegant.”
May 2024, in the front row of a Barcelona-Geneva flight. Like us, our seatmate has just spent three days in the Catalan capital at the invitation of Louis Vuitton. The French luxury house presented its 2025 cruise collection, a mid-season line whose outfits hit stores around the world in November. Neither a journalist, nor an influencer, nor a movie star, she belongs to the very exclusive club of Very Important Customers (VIC), these customers likely to spend several thousand euros per season – in the same house – to refresh their wardrobe. The kind of buyers that brands pamper with experiences as exclusive as an off-site fashion show.
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