The child muse of the Kinder brand in the 2000s, now an adult and a model, is tired of the impostors who use his childhood photo.
“I am the Kinder child”says Matteo Farneti. In the columns of the Italian daily Courier of Bologna the 31-year-old Italian model comes out of the shadows to put an end to the use of her image on social networks, where some present themselves with her childhood photo. The only Kinder child is him. From 2004 to 2019, his face was present on all packaging of the Ferrero brand, succeeding Günter Euringer.
The brand also confirms with the Italian daily that it is indeed Matteo Farneti: “the face of the child represented on Kinder chocolate packaging from 2004 to 2019 (was) that of Matteo Farneti”. In 2021, the Italian model made a video in which he talked about his fifteen years spent as a muse for the Kinder brand.
-«J‘I’m tired of always having to prove my identity’
Matteo Farneti feels frustrated by impostors who use his image and make him appear to be a liar. “The reason that pushes me to want to clarify things once and for all is precisely because I am tired of always having to prove my identity (…) living in the provinces, one is quickly treated as a liar, with repercussions also on my work which is also based on participation in important advertising campaigns”he laments.
Over the past few years, several people have claimed to be “the kinder child” . This is the case of Alessandro Egger, an Italian model, and Josh Bateason in the United Kingdom. “What I don’t understand is if they really worked for Kinder, why don’t they show their photo and use mine? »concludes the thirty-year-old.
